Good Measure is the culmination of years of conversations, usually starting in some pub or other, and leading to a jump into the world of limited run, high quality clothing production.
Founded by Carl & Fred in 2014, the brand is a small nod to the history of the North West as the centre of the cotton industry. Committed to production in the UK, manufacturing their own fabrics, garments and labels, GM stock is limited by what their local mill and factory can produce. Creating expert old-school sweatshirts with built-in exclusivity.
The boys at Good Measure know how to keep it local, hold tight for their Top 5 indie shops and spots for your weekender senses….
1. Electrik Bar, Chorlton
It’s widely known that we like a good beer or two at Good Measure so it’s also very handy that we find a selection of hostelries right on our doorstep. One of our favourites and early pioneers of suburban drinking is Electrik Bar in Chorlton.
Good beers, good food (their Sunday roasts are legendary) and most importantly owned by fellow independent trailblazers Luke and Justin. When things get back to normal and the pubs reopen be sure to show them your support, the hospitality business will need it more than ever.
2. The Long Shot Exp
If you want a bespoke handmade titfer then we recommend you look no further than our friend Mike at The Long Shot Exp. Each hat is individually hand made, using a selection of premium fabrics (including our own Good Measure off cuts) in a variety of excellent shapes.
Mike’s ethos is very similar to own and in his own words ‘Long Shot creates product that will last a lifetime and satisfy even the most discerning of heads.’ Support local, support The Long Shot Exp.
3. ISCA Wines, Levenshulme
Get it… whatever it is. The food, the drinks, the ambience so so good. If you were on a city break in Berlin or Copenhagen and stumbled upon ISCA it would be a highlight of your trip you’d be telling everyone about it. Luckily all you have to do is get on your bike or the 192.
4. Out of the Blue, Chorlton
Do one thing well is a favourite philosophy here at GM and these guys know fish and seafood. The queue is legendary, wrap up warm, like all good things it will be worth the wait.
5. Porchcrawler, Blunt Trauma.
Over the last few years Harvey has been developing his sound, drawing influences from darker electro & relentless warehouse techno.
On January 29th Porchcrawler released the EP Blunt Trauma, including the title named track which attempts to manifest the chaotic experience of a major brain injury he suffered in late 2019. Check out the EP for roaring bass, pounding kicks and stabby synths.
What GM don’t know about sweatshirts isn’t worth knowing. See for yourself with the new addition to the M-21 Crew Neck range, the Ecru Colourway.
Brothers & Sisters 